Loya milk has also started an online promotion. All consumer and members of the public need to do is to like loya milk on www.facebook.com/loyamilk OR log on to the promo site www.tasteyourdream.com
Speaking at the splendid event which was attended by Don Jazzy’s father, Wande Coal and other members of the Mavin crew, the Commercial Director of Promasidor Nigeria limited, Mr. Kachi Onubogu said, “Our choice of brand ambassador is driven by the essence of the brand and its proposition to its target audience”.
Continuing the Commercial Director said “ Loya premium milk is a brand with class and taste; it is a brand with distinction and excellence, a brand that constantly rewards its loyal consumers. In 2011, Loya milk brand rewarded Nigerian consumers with a total of N50m in INSTANT CASH PRIZES. Loya milk brand is therefore a brand that is loved and well respected by consumers”.
Commenting on the online promo, Onubogu said “from December 1st till 31st December an on-line promotion kicks off. All a consumer needs to do is to like us on www.facebook.com/loyamilk OR log on to the promo site www.tasteyourdream.com. Enter their details- Name, Phone number and e-mail address. Each winner stands a chance win Samsung Galaxy S3 Smartphone, One night in a hotel and an opportunity to be in a Loya TV commercial with Don Jazzy.
On his part, Don jazzy stated that there is a lot of synergy between Loya milk and his personae and promised to be a good ambassador of the brand
Loya Milk is a brand that is loved and well respected by consumers. It is known to never hesitate in giving back to its consumers. It is to be recalled that in 2011, the brand rewarded its consumers with a total of N50m in a promo that lasted for about 90 days.
Known for being charitable, Don Jazzy, the new brand ambassador is a multi award-winning Nigerian
record producer, singer/songwriter, and current CEO of the Mavin Records label.
Recently rated as the 36th ‘Most powerful celebrity in Africa’ by Forbes, he is an avid user of social
networking sites with Twitter being his top. Don Jazzy has about 500, 000 followers and noted for giving birthday shout-outs to fans, airtime recharge cards, and even money via Twitter.
Loya is a premium milk brand on the stable of Promasidor. Its brand promise is to deliver consistent, premium quality milk
powder that assists in keeping the family strong and healthy and contains calcium, proteins and Vitamins A and D,
essential for the growth of a healthy body.
The high calcium milk was re-launched in October 2010 to reposition it as a premium offering in the Nigerian milk market, It is targeted at stylish and sophisticated women who seek the best in quality