Commercial Director, Mr Kachi Onubogu, who made this known at the unveiling of Don Jazzy as the Brand Ambassador of Loya Milk, said the promo offers the winner a chance to participate in a Loya Milk television commercial with Don Jazzy amongst other gifts.
“The ‘Be in our TV advert with Don Jazzy’ promo started on Saturday December 1st and will run all through to December 31st. The online promo will offer consumers a chance to be in the Loya Milk television commercial with Loya Milk’s brand ambassador Don Jazzy.”
Explaining the promo mechanics, Onubogu said consumers will have to like the brand on facebook or log on to the promo site http://www.tasteyourdream.com/. Fill in your name, phone number and e-mail address. Then the lucky person(s) who wins will get a Samsung Galaxy S3 Smartphone, one night at a luxury hotel and a TV advert with Don Jazzy.
Also, Promasidor Nigeria Limited at the weekend named Don Jazzy real name Michael Collins Ajereh as the new brand ambassador of Loya Milk. Don Jazzy who was officially announced at an unveiling ceremony held recently in Lagos, excitedly eulogised Loya milk for the honour pledging to play his new role creditably.
In his acceptance speech, Don Jazzy observed that there were lots of synergy between the brand and him and promised to be a good ambassador of the brand. He was apparently excited and promised to play his new role creditably.
Don Jazzy, a charitable giver is a multi award-winning Nigerian record producer, singer/songwriter and current CEO of the Mavin Records label.
Recently Forbes magazine rated him as the 36th ‘Most powerful celebrity in Africa. He is an avid user of social networking sites with Twitter being his top. He has more than 200, 000 followers and noted for giving birthday shout-outs to fans, airtime recharge cards, and even money via Twitter.
Mr. Kachi Onubogu, Commercial Director of Promasidor said the selection of Don Jazzy as brand ambassador for Loya milk, would help the brand to further reach its target audience.
“Our choice of Don Jazzy as brand ambassador is driven by the essence of the brand and its proposition to its target audience. Loya premium milk is a brand with class and taste; it is a brand with distinction and excellence, a brand that constantly rewards its loyal consumers. ”
Loya is a premium milk brand on the stable of Promasidor. It's brand promise is to deliver a consistent, premium quality milk powder that assists in keeping the family strong and healthy and it contains calcium, proteins and Vitamins A and D, essential for the growth of a healthy body.
The high calcium milk was re-launched in October 2010 to reposition it as a premium offering in the Nigerian milk market It is targeted at stylish and sophisticated women who seek the best in quality.
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