Beyonce signs lucrative deal with Pepsi

The Crazy In Love singer has joined forces with the soft drinks giant in a promotional deal that is reportedly worth an incredible $50 million.

She has worked with Pepsi previously and has appeared in their ad campaigns, but now her picture will be plastered across bottles and cans of the fizzy pop.

A TV advert featuring the singer will launch early next year after the Super Bowl (where she is also performing during the halftime show), which just so happens to be sponsored by Pepsi too.

Not only that, but the deal includes their investment in some of her creative projects and it will all be happening around the same time as her next album is launched. Phew!

Of the partnership, Beyoncé has said in a statement: "Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."



By Lucy Mapstone